Marketing (Buzz)

Buzz is your AI CMO handling content strategy, post creation, and social engagement. Access Marketing from the sidebar.

Tabs

Marketing has two tabs:

• Content: Calendar view with phone preview
• Strategy: Content pillars, platform insights, AI learnings

Content Tab

Calendar View

See all your scheduled and draft posts across platforms:

• LinkedIn, Twitter, Instagram, Facebook, TikTok
• Overlapping post detection (warns if 2+ posts same day)
• Visual status indicators (draft, scheduled, published)

Phone Mockup Preview

Click any post to see it in a realistic phone mockup:

• Platform-specific UI (LinkedIn looks like LinkedIn, etc.)
• Glow effects showing platform colors
• Switch between platforms to see how content adapts

Post Detail Drawer

Click a post to open the detail drawer:

• Edit content
• Reschedule
• View analytics
• Approve or reject

Content Approval Flow

1. Buzz creates posts and flags for approval
2. See notification or yellow border on calendar
3. Click post → Opens in phone mockup preview
4. Review content in realistic platform UI
5. Options:
   • Skip → Deletes draft, Buzz learns from rejection
   • Approve → Schedules post
   • Love it → Schedules + marks as high-quality example for learning

Strategy Tab

View your content strategy:

• Content pillars with performance
• Platform-specific insights
• AI learnings from your content performance
• Theme rotation schedule

How Buzz Learns

After posts publish:

• Updates performance scores (rolling average)
• Learns which content styles work
• Applies feedback multipliers based on your reactions
• Remembers molecule combinations that perform well

Comment-to-Lead Pipeline

Buzz monitors comments on your posts:

1. Fetches comments (7-day lookback)
2. Classifies each: lead, question, engagement, spam, negative
3. Scores leads (0-100) based on buying signals
4. Creates CRM contacts for high-scoring leads
5. Drafts replies in your voice
6. You approve or auto-send at high confidence