We quit our teaching jobs to build learning software that inspires kids across the DACH region and beyond. We spent years coding, designing, and teaching ourselves everything. No investors at first. No business plan. Just two teachers who thought kids deserved better digital learning.
It worked. We won awards. Got into hundreds of schools. Teachers loved it. Kids actually wanted to learn. We were doing what we set out to do.
And then reality hit.
The 30% Problem
Turns out building a great product is maybe 30% of running a company. The rest? Marketing. Sales. Content. Follow-ups. Support. The stuff that makes you want to throw your laptop out the window.
We paid CHF 15,000 for a marketing person who never really got it. Spent nights writing LinkedIn posts instead of improving the product. Learned what “nurture sequences” and “content calendars” meant. Became mediocre marketers instead of doing what we actually loved: inspiring kids to learn.
Every Founder Goes Through This
That’s when we realized: every founder goes through this. Every builder gets buried in the growth machine. Every creator becomes their own marketing department.
You start a company because you’re good at something. Then you spend 70% of your time doing things you’re bad at, don’t enjoy, and could probably be automated anyway.
So We Built Kitoro
We built what we wished we had. Not another tool to learn. Not another dashboard to check. Not another “AI assistant” that needs constant prompting.
We built AI companions that actually work. That learn your voice, understand your business, and do the work while you sleep. Marketing, sales, support - handled. You wake up to results, not tasks.
No one should have to go through what we went through. That’s why Kitoro exists.
Kitoro is built by founders, for founders. Start your free trial and get back to building what you love.