founder-story
Why We Built Kitoro
We wanted to change education. Instead we learned what a 'content funnel' is. This is the story of why Kitoro exists.
Tobias Meyer
Blog
Thoughts from the trenches
Building, marketing, and trying not to lose our minds.
marketing
The Founder's Guide to Not Becoming Your Own Marketing Department
You started a company to build something great. Not to learn what 'engagement rate' means. Here's how to escape the content treadmill.
Tobias Meyer
product
What Actually Happens When You Send a Voice Note to Kitoro
You ramble for 2 minutes about a customer call. 10 minutes later, you have a LinkedIn post, a follow-up email, and a CRM update. Here's how.
Tobias Meyer
content
Why Most Founder Content Sounds the Same (And How to Fix It)
Every founder post follows the same formula. Here's why that happens and what actually makes content stand out.
Tobias Meyer
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